Exceed Your Expectations!

About The Group

Business Focus

Madelyn Group is a one stop shop business organisation that enables individuals, associations, business entities and government, international investors, and Nigerians in the Diaspora to not only actualise their diverse business dreams but to also have the much needed, trusted and reliable ally in business. We have identified lack of Trust and Reliability as the gap militating against successful, effective and efficient business and have developed a robust and resilient business model to effectively bridge this gap. The Group was founded by the extraordinary vision and sheer tenacity of its present Group CEO, Barr. Ben Udowa. The group has over the years committed to building the world of tomorrow… today and has diversified and gained a foothold in Microfinance Banking, Bureau De Change, Hotels, Energy, Production, Asset Management, Legal Services, Accountancy Services, Tax Practice, Financial Consultancy, and Human Capital Development, hence its one-stop-shop status.

At Madelyn we produce the highest quality products and deliver services that exceed our customers' expectations'. With the most motivated, highly skilled and dedicated staff, Madelyn has the tools needed to positively impart your business. Our staff will become an extension of you and or your business, working side-by-side with you, virtually, by employing a progressive approach for delivery of efficient products and services using the cutting-edge technology. The driving force behind our immense success has been adhering to the doctrine of never compromising on Quality. The Group supports its customers and partners in transforming their businesses by ensuring that everything is done right the first time. Our team is committed to exceeding your expectations exceptionally. As a result, a high percentage of our business is from repeat customers and referrals. We would welcome the opportunity to earn your trust and deliver you the best products and services.

Madelyn is an inspired brand that gives the clients, exceptional satisfaction and the shareholders, a clear path to profitability. The unique red colour in the corporate identity of "Madelyn" symbolizes strength, brilliance, delightfulness and affluence.

The Group structure revolves round Strategic Business Units (SBUs). Each SBU has its specialised management team lead by a General Manager (GM) or a Managing Director (MD). The functions of the SBU GMs or MDs are overseen by the Group Chief Executive Officer (GCEO) to reinforce trust, reliability effectiveness and efficiency in quality product, service delivery, relationship management, and strategy implementation and execution.

The SBUs include

  • Madelyn Bank (Microfinance Bank) Limited,
  • Madelyn BDC (Bureau De Change) Limited,
  • Madelyn Hotels Limited,
  • Madelyn Oven Fresh Grill & Pastry
  • Madelyn Industries Limited (Madelyn Drinking Water)
  • Madelyn Energy Limited
  • Madelyn Assets Management Limited,
  • Udowa Attorneys (Legal Practitioners)
  • Ben Udowa & Co (Chartered Accountants)
  • Buctax  (Chartered Tax Practitioners)

Our Philosophy

Our Group drive is hinged on our philosophy which is encapsulated in our vision, mission, core values and brand driver.


Our vision is to be the undisputed first choice business hub for individuals, associations, business entities, government, Nigerians in Diasporas, and international investors.


To exceptionally exceed the expectations of our clients by completely delighting and satisfying them through quality products and efficient and personalized service delivery by well-motivated workforce and state-of-the-art technology while creating value for all our stakeholders, abiding by the greatest professional and ethical standards, and building a continuing Group.

Shared Values

Our corporate uniqueness is cantered on five deep-seated values which are hinge on the acronym FIRSTFocus, Integrity, Resilience, Self-believe, and Trust.


We focus on our clients and stakeholders satisfaction. We are aware that without them there will be no us. We are modest, unassuming, and respectful to all by shifting the focus away from ourselves and continually recognizing the contributions of others. To us, humility is the True Greatness.


We will be a catalyst in fostering ethical practices in individuals, institutions and business through transparency, complying with rules & regulations, and good corporate governance. We will remain a honourable Group with a high degree of integrity in all our transactions.


Our character attribute is to respond successfully to challenges by anticipating, confronting, and managing all challenging situations. Our enterprise spirit makes challenging situations motivating, and we know that our Resilience in the face of adversity will contribute to excellent performance, deeper life satisfaction, and happiness for all stakeholders.


We will be an exemplification of supreme excellence by exceeding exceptional expectations of our clients through meticulous attention to details. We will continually distinguish ourselves as an efficient, innovative and quality Group. We have self-belief. We have the Can Do Spirit.


Show strong internal and external loyalty by being faithful to commitments and obligations of our clients and stakeholders to earn their trust while ensuring employees’ total devotion to the aspirations of the Group. Above all, we trust in God for without him nothing is possible.

Brand Driver

Our brand driver is the quest to exceptionally exceed clients’ expectations.


Our Client, Our King

At Madelyn Group we strive at all times to build and maintain our clients’ trust and confidence in our products and services, by upholding best standards and practices with regards to client care and satisfaction.

At Madelyn, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.” Mahatma Gandhi (1980).


The Directors of the Group are:

Ben Udowa, LL.B (Hons), BL, ACIArb, BSc, MBA, FCTI, FCA

Group CEO

Ben Udowa is the founder and Group CEO of the Group.  He is a multi-disciplinary expert. Specifically, Ben Udowa holds an LLB from the University of Calabar, a BL from the Nigerian Law School, called to Bar and enrolled by the Supreme Court of Nigeria (SCN) as Barrister and Solicitor of the Supreme Court. In addition, he holds a Bsc in Business Administration from the University of Lagos, and an MBA in Marketing from Rivers State University of Science and Technology, Port Harcourt.

Ben Udowa is also a Chartered Accountant and a Chartered Tax Practitioner of over 20 years post qualification experience in multiple disciplinary skills acquired from reputable accounting and tax firms. He is a Professional Banker with years of experience at various top management positions in the top ranking banks including Chase Merchant Bank, Nigeria, United Bank for Africa Plc and Access Bank Plc. He left Access Bank Plc, an A rated bank as a General Manager/Regional to create and manage the Group. Ben Udowa draws appropriately from multiple disciplines to redefine problems outside of normal boundaries an achieve solutions based on a novel understanding of complex situations.

Yvonne Udowa, Bsc 

Director, Corporate Image and Relationships

Yvonne Udowa is a Director in the Group. She is a graduate of Liberal Science from Laurentian University, Ontario, Canada. She works with the Toronto Dominion Canada Trust Bank . Added to her joining TD Canada Trust, Yvonne is the owner and Lead Curator for The Kscope, a platform that showcases brands, businesses, creatives & events in Canada. A two time International award winner, Yvonne is the Director in charge of Corporate Administration, Corporate Image and Relationships, Events Management, Personnel/Human Resource Development, Communication, Public Relations, Art and Publicity for the Group.

Barr. Queeneth Udowa, LLB, BL, LLM

 Director, Legal and International Business

Barr. Queeneth Udowa had her law degree from Sheffield University in London and was called to the Nigerian Bar.  She is a Barrister and Solicitor of the Supreme Court of Nigeria with extensive knowledge in Industrial, Intellectual Property and Pharmaceutical Law. A Harvard Business School Certificated, Queeneth has done extensive work in the area of International Law and International Relation

Queeneth Udowa belongs to many professional bodies including the Nigerian Bar Association and the International Bar Association. She is the Group’s Director in charge of Legal and International Business.

Madeline Udowa

Director, Management Information System (MIS)

Madeline Udowa is studying Computer Science at Lynchburg College, Virginia, USA. She is a lover of Sports and three times Gold Medallist amongst other medals. Over the years, Madeline has worked with software including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, mastered the programming language called Python and is in the process of becoming an expert in C++. Madeline is the Group’s Director, Management Information System (MIS).